DSW Capital promotes Pete Fendall to COO

We are pleased to announce that Pete Fendall has been appointed to the Board of DSW Capital as Chief Operating Officer.

DSW Capital COO

Pete – who is currently the Business Development & Operations Director and Company Secretary – joined DSW Capital in September 2021 to help facilitate the IPO. He has led several initiatives to enhance our unique licensee model and actively engages with partners to help them identify ways in which DSW can add value and support their growth ambitions. Most recently he has helped to develop our ESG strategy and recruit new teams and individuals into the DSW Network.

Pete will also take on the role of Interim CFO on 17 May 2024, when Nicole Burstow, Deputy CEO and CFO, leaves the business.

James Dow, Chief Executive Officer, said: “Pete has been a key member of the senior management team since IPO, working closely with the directors to grow and expand the DSW Network. I am delighted to formally welcome him to the Board as COO. He has already demonstrated the significant people and operational skills needed to fulfil this role. I am confident he will add even more value in his new areas of responsibility.

“I am also delighted to announce his future appointment as Interim CFO, having been heavily involved in the finance function since he joined.  By stepping into this role, Pete will ensure stability and consistency in the finance team while we conclude a board structure review and the recruitment process to find Nicole’s replacement”.

Prior to joining DSW, Pete spent eight years at Deloitte, where he qualified as a Chartered Accountant and worked on its North West audit team. He was also an active member of the Deloitte NW Assurance team.

In his new role as COO, Pete will continue to oversee IT, recruitment, facilities management, compliance and people development whilst also supporting marketing, investor relations and stakeholder engagement.