13th December 2021

Leisure Lakes Bikes’ sale to JD Group: the route to a successful exit

Dow Schofield Watts advised one of the UK’s premium bicycle retailers on its sale to JD Group for an undisclosed sum.

Leisure Lakes Bikes’ sale to JD Group the route to a successful exit

Leisure Lakes Bikes supplies an unrivaled range of cycles, parts and accessories through its 10 UK stores and strong online presence. Established in 1981, the company is renowned for industry expertise.

Gerard Lucas, Daniel Walker and Ross Thomas of Dow Schofield Watts’ corporate finance team advised the shareholders.

Tim Noy of Leisure Lakes Bikes said of working with the team, “from the beginning Dow Schofield Watts impressed us with their ability to understand not only our business, but the industry we work in. This enabled us to have very meaningful conversations when it came to strategies and developing our information memorandum which is all important when first going to market.

 “Gerard and his team worked very closely with us, engaging in the strategic process and working through the due diligence process. Their understanding of our industry enabled their team to take on much of the transactional role, this was particularly welcome when dealing with difficult decisions that come along in a sale process.

 “In other areas their current understanding of the ever changing market enabled us to make the right decisions under the pressure of negotiation. We have no hesitation in recommending DSW.”

Gerard Lucas added: “We are delighted to have supported the shareholders of Leisure Lakes Bikes on the sale of their business to JD Group. The transaction will allow the business to continue its development as part of the JD Group at an exciting time for the cycling industry.”